We're on a mission

to build a retail empire that's the
best place in the world to work.

Our brands

We make things happen

We are a team of can-do people, that get results and have built a growing retail empire overnight!

We are a family

We are one big family that looks out for one another, spreading kindness and fun along the way.

We stand out

We choose to be innovators, act courageously, bold and do things in our own unique way.

We love challenges

We embrace challenges, dream big and are crazy enough to think we can actually change the world.

Who are we?

We're YOLO and we're on a mission to build a retail empire that also happens to be the best place in the world to work. We have brands in health, beauty, food, industry, lifestyle and outdoor leisure, but we are just getting started! 


YOLO is founded

We launch YOLO with a vision to create a successful retail empire that starts at out kitchen table.


Our first brands are born

We launch two brands, an online opticians called My Glasses Club and a subscription tea club called BRUU.


We acquire a business

We acquire an loss making business in the hammock sector called Simply Hammocks and plan to grow it.


Scayl is launched

We start a new business manufacturer packing and sealing machines for the food sector, called Scayl.


New baby business

We get the licensing rights for Amazonas and launch Babyworld offering products for the baby market.


Introducing Eye Lounge

We acquire a eyecare business with 33,000 customers and rebrand and relaunch it within 30 days.

Simply Hammocks

Europe's biggest hammock retailer



The UK's favourite gourmet subscription tea club



Supplying the food industry with packing machines


Eye Lounge

Leading online eyecare pharmacy


My Glasses Club

Online opticians selling top brands



Baby products for a deeper and safer sleep


Latest news

YOLO donates £2600 towards the ‘Oxygen for India’ Appeal
YOLO donates £2600 towards the ‘Oxygen for India’ Appeal

As Covid-19 figures steadily decline in the UK, in other parts of the world it is still out of control. In the news recently we have been seeing horrifying images of overcrowded hospitals and human suffering...

Read more
We raised £5390 for charity
We raised £5390 for charity

We are so proud to have raised £5,390 for Save the Children. The money will go towards helping children and families who have been impacted by the global coronavirus pandemic. We are so pleased to hand over ...

Read more
What life is like in the YOLO office
What life is like in the YOLO office

Here in the office the YOLO family work hard to make things happen, heck, we have launched 6 new businesses in the last few years so we have been known to do work from time to time.But, we are big believers...

Read more

Our 2030 Campus

We want to build a YOLO campus in the North Yorkshire Dales to attract talent from the major cities into our region and give them  the perfect balance between an exciting career opportunity and being surrounded by natural beauty.