We make things happen
We are a team of can-do people, that get results and have built a growing retail empire overnight!
We are a family
We are one big family that looks out for one another, spreading kindness and fun along the way.
We stand out
We choose to be innovators, act courageously, bold and do things in our own unique way.
We love challenges
We embrace challenges, dream big and are crazy enough to think we can actually change the world.
Who are we?
We're YOLO and we're on a mission to build a retail empire that also happens to be the best place in the world to work. We have brands in health, beauty, food, industry, lifestyle and outdoor leisure, but we are just getting started!
YOLO is founded
We launch YOLO with a vision to create a successful retail empire that starts at out kitchen table.
Our first brands are born
We launch two brands, an online opticians called My Glasses Club and a subscription tea club called BRUU.
We acquire a business
We acquire an loss making business in the hammock sector called Simply Hammocks and plan to grow it.
Scayl is launched
We start a new business manufacturer packing and sealing machines for the food sector, called Scayl.
New baby business
We get the licensing rights for Amazonas and launch Babyworld offering products for the baby market.
Introducing Eye Lounge
We acquire a eyecare business with 33,000 customers and rebrand and relaunch it within 30 days.
Our 2030 Campus
We want to build a YOLO campus in the North Yorkshire Dales to attract talent from the major cities into our region and give them the perfect balance between an exciting career opportunity and being surrounded by natural beauty.