We're on a mission

to build a retail empire that's the
best place in the world to work.

Our brands
YOLO

We make things happen

We are a team of can-do people, that get results and have built a growing retail empire overnight!

We are a family

We are one big family that looks out for one another, spreading kindness and fun along the way.

We stand out

We choose to be innovators, act courageously, bold and do things in our own unique way.

We love challenges

We embrace challenges, dream big and are crazy enough to think we can actually change the world.

Who are we?

We're YOLO and we're on a mission to build a retail empire that also happens to be the best place in the world to work. We have brands in health, beauty, food, industry, lifestyle and outdoor leisure, but we are just getting started! 

2014

YOLO is founded

We launch YOLO with a vision to create a successful retail empire that starts at out kitchen table.

2015

Our first brands are born

We launch two brands, an online opticians called My Glasses Club and a subscription tea club called BRUU.

2016

We acquire a business

We acquire an loss making business in the hammock sector called Simply Hammocks and plan to grow it.

2017

Scayl is launched

We start a new business manufacturer packing and sealing machines for the food sector, called Scayl.

2018

New baby business

We get the licensing rights for Amazonas and launch Babyworld offering products for the baby market.

2020

Introducing Eye Lounge

We acquire a eyecare business with 33,000 customers and rebrand and relaunch it within 30 days.

Simply Hammocks

Europe's biggest hammock retailer

OUR BRANDS

BRUU

The UK's favourite gourmet subscription tea club

OUR BRANDS

Scayl

Supplying the food industry with packing machines

OUR BRANDS

Eye Lounge

Leading online eyecare pharmacy

OUR BRANDS

My Glasses Club

Online opticians selling top brands

OUR BRANDS

Babyworld

Baby products for a deeper and safer sleep

OUR BRANDS

Latest news

What life is like in the YOLO office
What life is like in the YOLO office

Here in the office the YOLO family work hard to make things happen, heck, we have launched 6 new businesses in the last few years so we have been known to do work from time to time.But, we are big believers...

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Could this be our next office?
Could this be our next office?

After 3 years we have finally outgrown our office, which felt huge when we moved in. We are trying to think outside of the box, with the world moving towards home working we are considering purchasing a farm...

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We went white water tubing!
We went white water tubing!

We could never have imagined how this year would be. The Covid-19 disease has forced the norm of society to change. We have grown as a company. No longer do we focus on the development of the company, now ar...

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Our 2030 Campus

We want to build a YOLO campus in the North Yorkshire Dales to attract talent from the major cities into our region and give them  the perfect balance between an exciting career opportunity and being surrounded by natural beauty. 

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